Make AI useful in your day-to-day work.
Bring a real task, question, or workflow. Leave with a better understanding of the tools and a practical next step you can use.
- Tool guidance
- Useful workflows
- Hands-on practice
AI coaching · websites · apps
Put AI to work.
Put AI to work.
Make ideas real.
Get hands-on AI coaching or work with us to build a website or app around a real need. Clear advice, practical software, and a simpler path from idea to useful.
Bring a question, a workflow, or an idea you want to make real.
BUILT IN-HOUSE · LAWNSY
A real product, designed around real workflows
7+ yearsSoftware development & managementBuilding and guiding software work
2+ yearsSales experienceUnderstanding the customer side of the work
Hands-onFrom idea to interfaceProduct thinking, design, and delivery
Start with what you need
Practical help for the next step.
Get clear on how AI can help, or bring a product idea to life with a focused website or app.
Build software around the work people actually do.
Plan and build a clear website, mobile app, or early product version that helps customers take action and teams get work done.
- Websites
- Mobile apps
- Workflow tools
Our flagship product
We build products, too.
Lawnsy is our own product, shaped by the same product decisions and software craft we bring to client work.
Designed and built by Hard2Simple
Local lawn care,
Local lawn care,
made simpler.
Lawnsy is a home-service booking product for homeowners and independent lawn-care providers. It brings service listings, schedules, and booking requests into a focused mobile experience.
- Designed for both sides of the service
- Independent product with its own brand and audience
- Preparing for a Metro Detroit launch
Start with the problem
Start with the problem.
Start with the problem.
Keep the solution focused.
Whether we’re coaching or building, we work toward a useful outcome and keep the next step clear.
Talk through the work
What is taking too long, causing confusion, or stopping you from making progress?
Choose a useful next step
We identify where coaching, software, or a small change can make a real difference.
Learn, build, or refine
Apply the idea to your work, or shape it into a website or app people can use.
Alex KananFounder · Hard2Simple
Built by a working software leader
Good software starts with understanding the work.
Alex connects the business goal to the day-to-day reality of the people using the software, then keeps the work grounded through delivery.
From hands-on coaching to building Lawnsy, the goal stays the same: make the useful path easier to see and easier to use.
Before we get started
Good questions, clear answers.
What happens in an AI coaching session?
Bring a question, task, or workflow you want help with. The session is tailored to your goals, with practical guidance you can apply to your work.
Can you build a website or app for my business?
Yes. We can help clarify the goal, scope a useful first version, and build a website, mobile app, or focused software product.
Do I need a finished plan?
No. A short description of the problem and who it affects is enough to start a conversation.
Is Lawnsy a client project?
No. Lawnsy is Hard2Simple’s own flagship product. We build it to learn firsthand what it takes to shape and deliver a useful software experience.
A separate way to follow our work
Get Lawnsy launch updates.
Interested in the product? Join the Lawnsy waitlist for launch news. For AI coaching, use the booking link; for a website or app, tell us about your project.
Visit Lawnsy.netJoin the Lawnsy waitlist
Homeowners and providers can get Metro Detroit launch updates.
Start with a conversation
Book a coaching session
Bring the question you’ve been sitting on.
Book practical AI coaching or tell us about the website or app you want to build.